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Chris Dee is an award winning playwright and entertainment consultant who happens to like comic books. It might seem like good news for DC Comics that she is “not a Marvel” as she puts it. She is a fan of Batman and Catwoman Michael Del Zotto Womens Jersey , of Gotham City, of Superman, in short, she likes their products. For most companies, being able to entertain the people who entertain is a win. For most companies Bo Horvat Womens Jersey , having bright, informed and enthusiastic customers is a advantage, it brings the word of mouth advertising that money cannot buy and which in the age of social media is a more powerful force than ever before. Yet for DC Comics, it is a disaster. Because the comics giant has fallen into some very bad habits that would have put them out of business a thousand times over if they weren’t a tiny division of Time Warner, Inc. Comic writers have clung to outdated attitudes towards women Henrik Sedin Womens Jersey , race, and sexual preference, and when they tried to appear modern, their efforts are awkward and embarrassing. Comics have taken to promoting writers to editorial and management positions for which they did not have the skill sets or maturity. Dennis O’neil is a particular telling case. Marketing Disasters: Destroying Your Brand presents an excellent study of his using his position as editor to promote the characters he created at the expense of Bob Kane’s.


Because Time Warner was paying the bills, they were able to get away with it for years. Batman might be big business in film and merchandising Daniel Sedin Womens Jersey , but he’s not in print. As Dee put it “it’s mathematically impossible for DC Comics to make or lose enough to make a blip on Time Warner’s Income Statement.” They do damage the Batman brand, alienating customers and creating incalculable bad will. That doesn’t’ show up as a line item, so if DC’s mismanagement had never got to Catwoman, they might still be getting away with it. Unfortunately for them, but fortunately for Time Warner and for comics fans Brock Boeser Womens Jersey , it did and provoked Chris Dee to analyze their behavior publicly in her wordpress comics blog.


1 A New Golden Age of DC Comics begins with an apology


“We had a collective epiphany in the late ’80s that this isn’t kid’s stuff. ?That there is not just a market but a?hunger for complex, realistic and adult stories about these characters we collectively love. ?We immediately took a wrong term in defining what “complex, realistic and adult” mean. ?We took a 25 year detour, but that potential still exists. ?Look at all the readers who might have given up on the comics but never gave up the characters or what they should be. ?Look at [Nolan’s The Dark Knight], that’s what happens when you understand Sam Gagner Jersey , respect and keep the essence of what the characters are and use them in truly sophisticated, mature and complex storytelling. ?It takes 3 years and a hundred million dollars to do on that level. ?Comics have the ability to produce far more – not as much as they think, perhaps. ?There is only so much you can turn out and still keep it good. ?But through that medium, we can get more than one wholly satisfying Batman outing in 3 years.”


But they can’t realize any of it until they admit they did take a detour. Until they go back to that fork in the road rather than continuing on their present path. In the related Vancouver, Domino’s Pizza and You (know who you are) Markus Granlund Jersey , she notes how operation of similar size and prominence: The Vancouver Olympics and Dominos Pizza managed to score points rather than lose by admitting blunders openly rather than hiding from them.


2. A Tale of Two Press Releases


“Back when Disney first bought Marvel, I said “Now we got us a fair fight” but almost immediately I retracted it. I meant that Disney had the synergy of a multi-national corporation that has its fingers in many, many pies, a depth and breadth that Marvel lacked, and a knack for getting all those diverse operations working together to make the most of their properties. But while Time Warner has that diversity in terms of the divisions listed in its balance sheet: there’s a movie studio and television as well as music and publishing Sven Baertschi Jersey , even if some are on life support.? But they’ve never been able to get it all working together very effectively. Even after Martha Stewart gave them a humiliating billion dollar tutorial on the process. While Marvel is announcing a new film and television division to bring their products to a mainstream audience, DC Comics is still running plays from that 1976 playbook, when their ads were for joybuzzers and x-ray vision glasses. Changing Wonder Woman’s outfit to make the fanboys froth at the mouth? It’s just so. small time.


A few months later in West Coast Sunrise, Dee discusses the significance of Conan O’Brien’s visit to DC Comics’s home on the Warner Bros lot as emblematic of sophisticated and integrated promotion and a modern mindset in the new DC Entertainment division that Dan Didio’s outdated New York-based operation was lacking.


3. Cupsize is not Characterization and The Fallacy of Fridging


In Cupsize is not Characterization, initially released with the amusing ascii-art title ( . )( . ) Alex Burmistrov Jersey , Chris Dee discusses the preponderance of breasts and cleavage in comic books and why there is nothing wrong with that, why there is a deficiency in realistic characterization of women and why there is a great deal wrong with that.


In The Fallacy of Fridging, she discusses the practice described in “Women in Refrigerators” where female characters are killed off solely to explore the impact on the male protagonist, and the fallacy in arguments that present that as a negative attitude towards women rather than as a simple function of storytelling. “The same can be

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